meet
your
match
collab-it is a brand x brand collaboration consultancy enabling organizations to harness the power of partnerships to win over new audiences, elevate market perception and generate buzz.
From discovering compatible brands to creative ideation and execution, we make collaborations achievable.
collab-it is your brand's ultimate wingman.
Sourcing and securing collaborative brand partnerships is an investment.
streamlines the co-marketing process,
making it easier, faster and more efficient for partners to connect & create—together!
Data-driven, customer-centric approach
Extensive experience
creating & managing successful brand collaborations
Deep and trusted relationships across industry verticals
the matchmakers
Building on 40+ years of combined expertise across industries like home, fashion, and food, Kate English and Sarah Wiley founded collab-it to simplify and elevate brand partnerships for marketers.
Working together at Hearst Magazines, they honed their skills creating impactful collaborations for iconic brands like HGTV, Food Network, Oprah Daily, and Women’s Health. With hundreds of successful partnerships under their belt, they blend data-driven insights, creative strategy, and an extensive network of industry connections to help brands discover new opportunities to unlock shared value.
Known for their adaptability, authenticity and energy, Kate and Sarah make collaboration seamless, turning bold ideas into meaningful results.
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Accomplished brand seller with 20+ years experience in consultative sales and leveraging brand assets to develop custom partnerships.
Areas of expertise: Building Brand Connections, Project Management, Negotiation, Cross-Team Communications, Prospecting
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Strategic marketing executive with 20+ years experience driving innovation and growth through partnerships that elevate brands and create exceptional customer experiences.
Areas of expertise:
Creative Marketing Strategy, Experienced Relationship Builder, Dynamic Problem Solver
we craft collaborations that click
The collab-it process:
discover
Immersion into your brand and product offerings
Establish goals and define project guidelines
Identify potential partners and creative connections
pitch
Craft co-marketing proposals tailored to strategically aligned partners
Refine collaborative strategies to unlock shared value and meet key objectives
Define and negotiate partnership terms and secure agreements
activate
Implement marketing plan, track and optimize performance
Maintain ongoing communication with brand partners
Evaluate collaboration outcomes against initial objectives and plan for future initiatives
level up the relationship
Tap into collab-it's network of seasoned marketers, strategists, and content creators to bring partnerships to life and deliver on your objectives.
social
media
strategy
public
relations
partnership management
marketing &
media plans
influencer
amplification
content
development
& creation
experiential